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Importance of Terminology in Localization



A unique and relevant brand status is the most important asset of an organization. To maintain an all-time visible and consistent brand value of the enterprise, terminology needs to be given more attention than usual. Essentially, terminology is a collection of all the common business and marketing terms that are used within an enterprise for referring to various products, services and processes that the organization provides or utilizes. The main benefits of implementing a constant terminology throughout the enterprise via exhaustive documentations include consistency, better internal as well as external communication, optimized customer handling and better response from prospective clients. Localization Services come under the section of internal and external communications which involves a multi-lingual platform where an up-to-date and consistent terminology may save a great deal of time and effort.

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The role of terminology cannot be pin-pointed in the localization process undertaken in an organization still few major areas that reflect its importance in this domain are as follows:

  • Usage of consistent terms throughout the organization.
  • Quicker recognition of required terms in lengthy projects.
  • Crystal clear understanding and knowledge of in-house product catalogue.
  • Streamlining of in-house interactions on company‚Äôs affairs.
  • Easy to replace the terms in complex documents.
  • Better performance in less time during multi-lingual translation process.
  • Productive communications with foreign business houses and customers.
  • Simpler to rectify documents in short notice.
  • Content re-use on multiple language platforms.

The terminology of an organization is usually maintained on an Excel sheet or a style guide. Both of these mediums have limited scope since they are looked up mostly when some sort of error occurs. To maintain optimum terminology standards throughout the enterprise it is better to adopt a terminology management system that can embed all the glossaries and style guide into the enterprise software and constantly updates the employees as well as the clients about the accurate details of every administrative or marketing aspect of the organization. Follow below mentioned steps for implementing a result-oriented terminology management system:

  • Drafting and creation of terminology glossaries and references.

  • Organized storage of technical documents in online or offline repositories.

  • Regular updating of documentations according to changing standards.

  • Sharing terminology knowledgebase in-house as well as with prospective clients.

  • Encouraging its application in daily conversations and activities.

Currently, the market is flooded with myriad of software and plugins that facilitate terminology management system. They can be implemented in a variety of platforms with abundant database storage capacity so that enterprises of all sizes can incorporate it in their core documentation and information system. All these tools are aimed at easy updating and retrieval of data whenever required. The organized framework of terminology keeps the entire localization structure from dismantling when struck with the changing waves of business and technology.