B2C, B2B & B2E Mobile Apps. What is Your Business Landscape?
Accordingly to flurry analytics, 65% of the population use smartphones while standing in the grocery shops or in the market and Rest 35% of the population use smart phones during the way. We feel nostalgic with one and the other technological disruption bringing new business opportunities to increase sales and improve business process. The smartphone users are served with plethora of apps covering B2B, B2C and B2E business landscape. Mobile app usage grew a stunning 76% in 2014, 39% of mobile app shoppers purchase via the app, the biggest mobile app use growth was in the categories of Lifestyle/Shopping (174%), Utilities/Productivity (121%), Messaging/Social Media (103%) and many other mind-blowing statistics depicting growth of mobile apps usage makes it indefensible for companies to plan a matured mobile strategy for their business domain.
Let’s understand the B2C, B2B & B2E business landscape for mobile apps!!
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