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Case Study of Media & Entertainment

Introduction

Our Client is one of the leading providers of basketball information on the Internet. It gives its users -- the basketball enthusiast -- an opportunity to transform their computers into an around-the-clock online basketball network.

Challenge

The client invited Binary Semantics to design and develop their Web Site. The objective was to use client's web site as a medium to bring the sport of basketball on all levels i.e. profession, college, high school, pro-am, international, etc. to the public. This would help to build brand identity as well as generate awareness and interest in their company.

The challenge was to make interactive multimedia site with lots of images, and streaming videos, without compromising on performance. Provision had to be kept for displaying Live and Archived Audio Visual content on the site.

Solution

The challenge was to make interactive multimedia site with lots of images, and streaming videos, without compromising on performance. Provision had to be kept for displaying Live and Archived Audio Visual content on the site.

The team composition selected for the project was a balanced mix of Technical as well as Creative resources.

Some of the salient features of our client's web site are -

 

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