Search Engine Optimization
Search engine optimization is the process of website publicity to bring the website ranking on the top search results of various search engines. It is an industry of SEO consultants who carry out optimization projects on behalf of clients' sites. It is also known as a subset of search engine marketing.
SEO is mainly concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. These strategies increase both the number and quality of visitors. Ranking well in the organic search results can provide the same targeted traffic at a possibly substantial savings.
Search engines display different kinds of listings in the search engine results pages including, PPC advertisements, paid inclusion listings, and organic search results. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.