click tracking

Blog/Technology Connect

How AI Enters into Ecommerce industry



Artificial Intelligence is the most buzzing word these days in the online and technical market and we see everyone mentioning about it in all the industries we come across. It is embedding itself into all aspects of our lives and it is developing as a new source of business.

Artificial Intelligence Enters into Ecommerce industry

If we search for AI online, we will stumble to see the number of articles that we come across which shows the dominance of marketplace.

But why Artificial Intelligence is a game changer? What is AI for consumers and businesses?

If you are user who is searching for any product online, then AI is playing a role in your search results and what you see on screen.

If you are a user who is using any chat window on any website making an enquiry then you are talking to AI first most of the times.

If you are getting emails or more recommendation advertisements on similar products that you have searched recently then AI is doing its job in the background.

Many ecommerce businesses use Artificial Intelligence to understand their customers better which is also providing excellent customer experience and generate new leads for businesses.

AI & Search Engines

Online Shoppers are rapidly bringing change and competition into the market where ecommerce websites are forced to create innovative search engines and bring capabilities where complementary products for finding matching products is offered for customer.

But how AI is used to bring enhanced customer experience?

Have you ever experienced where ecommerce websites like Amazon are constantly recommending the products similar to the search you have just checked? Well, this is how Artificial Intelligence is taking ecommerce to next level.

By using AI, businesses are re-targeting potential customers who are interested in their products or services through new AI Technology.

Popular websites like Amazon are using genius AI applications to ease their customer journeys and creating more personal shopping experience for their consumers.

Image Search

You might have come across a situation where you liked a product but do not know the name or what it is called?

Do you know that you can just do a single click by uploading the image and just search for that product?

One of the most exciting trends of AI in ecommerce is Visual Searching. Visual search will read the images to find the color, size, proportion & shape to identify the products and brands.

By using the power of AI combined with NLP (Natural Language Processing) where key word search and image search go with hand-in-hand, ecommerce platforms are engaging customers with human element.

Whether it is a mobile application, the website, AI is monitoring all the devices and channels we use to create unified customer view where ecommerce retailers are delivering seamless customer experience across all platforms.

Voice Assisted Search & AI

We are moving towards voice assistance technology where certain AI like Siri, Alexa and Google Home Technologies are responding to human voices. Smart-phone users who use smart speaker ask these devices for an answer to a query where job of searching to those keywords will be left to AI.

The technology has become incredibly clever and handy that kids can as Google or Alexa to deliver a pizza to their home or tell them a bed time story.

Mobile friendly sites are becoming more important than ever these days where we can conduct a voice search to ask about ‘Good Indian restaurant nearby’ or ‘Dentist nearby’

Voice search is not a shiny piece of technology anymore but it’s rapidly becoming part of customer’s daily lives and affecting on how people search using smart devices.

Ecommerce sites are preparing for this emerging search trend and updating their keyword strategy.

When consumers use voice search, they tend to speak or express in natural language – natural language recognition in AI is empowering and taking new shift towards conversation based Ecommerce development.

Chabot’s

When we visit any recognized ecommerce website, chat box is prompted asking how we can help. When we type our query, the results are immediately displayed on the chat box screen for user to choose or to respond further.

Chabot’s are built using Artificial Intelligence and are available 24/7 for customer support which is providing a personal experience to users.

Using Chabot’s in websites, ecommerce retailers are providing valuable customer support and using them to communicate with their target audience.

Many brands are already using popular social channels like Facebook Messenger, Twitter Messenger, Skype, Kik, Slack etc. to reach out to their target audience. Chatting with Pizza Hut on Facebook or Twitter Messenger, will deliver a customized pizza to their door step. Famous clothing brand H&M developed an interactive bot for Kik messaging app where it uses photo option and ask questions about your style. Likes and dislikes to create style profile.

If ecommerce sites wants to stay competitive in long run, they have to jump on and kick start with developing their unique branded Chabot’s where this trend continues to grow.

Ecommerce sites are witnessing an exponential hike in their sales when they adapt Artificial Intelligence into their ecommerce sites.

Global Software development companies like Binary Semantics, offer their IT Services and deliver solutions for distinguished business needs. Being client centric and with deep industry knowledge, developing e-commerce websites with package software solutions using cutting edge technologies is one of the distinguished business approach of Binary Semantics.

Binary Semantics have designed and developed an Ecommerce website with a touch of AI & revolutionary retail concepts, for a major retail department stores in India, which provided an extraordinary shopping experience and improved business sales. IT also offers extraordinary mobility applications with an objective to generate high returns to clients.