click tracking

Blog/Technology Connect

Five reasons why organizations should opt for Hybrid apps over Native apps

There is no point discussing the goods and bads about Native and Hybrid apps unless we are clear about what these are. First, let us decipher these tech terminologies. Native app is a business application developed to cater to a specific device or platform. As these app are custom designed, they use the features and software of the OS on that specific device to optimum level. These apps can very well use latest techniques like GPS and camera to their advantage. Native apps are mostly designed for different mobile handsets and smartphones. Hybrid app on the other hand, is the one that caters to a wide segment of customers across web and mobile platforms. This app is a combination of distinct elements. These apps have a wide reach across business lines and are not specially designed to cater a particular platform. These apps are available over the internet through a browser. Hybrid apps are mostly used in the context of mobile computing.

Hybrid Vs Native

Hybrid apps however, have certain advantages over Native apps including:

  • Smooth integration with services offered over the web
  • Seamless assimilation with file system of the specific device
  • Operates irrespective of whether the device is connected
  • Comprises an embedded browser for mobilizing access to web content

Taking about economic advantages of Hybrid apps over Native apps, there are many. It is common knowledge that Native apps will serve a handful of devices, but Hybrid apps have a wider reach as they are accessible over devices as well as the internet. In today’s tech era, with stiffening competition, no business would like to lag behind the other. Making yourself available to customers is paramount. Customers are accessible through both hand-held devices as well as well through the web. I have a point here. Organizations that device Hybrid apps are more open to the outside world.

Let us look at five reasons why organizations should opt for Hybrid apps over Native apps:

  • Rigidity of limit: The biggest drawback of Native apps is that they are limited to a certain platform and a specific device. Since these apps are not available on the web platform, they are marred from the rigidity of limit!
  • Accessibility across platforms: Certainly, Hybrid apps have an edge over Native apps as far as accessibility is concerned. Hybrid apps can be accessed from smartphones as well as the web. This gives organizations like a tech company a greater reach towards customers and critics alike. It sure is a good idea to reach out to more people in one go and across platforms!
  • Development speed is quick: Hybrid apps are indeed web applications in the Native browser. Some examples include WebView in Android (not Chrome or Safari) and UIWebView in Apple’s iOS. These apps are created with the help of Javascript, CSS, and HTML and then are cloaked in Native apps through various platforms like Cordova. This gives one an edge to use one of the many web-native structures available. Hence, the speed at which Hybrid apps are developed or created is fast and more so easy. These app are also maintenance friendly.
  • Supports cross-platform development: Hybrid apps support the development across different platforms. All that a developer needs to do is add a few lines! While cross-platform support is made available by Hybrid apps, this feature is missing in Native apps and these apps are not web-friendly.
  • Dependency on Native browser: There is one point however, where Native apps score the brownie points and it is the dependency of Hybrid apps on Native browser. This simply implies that Native apps are faster than Hybrid apps. Also, Native apps support gesture, which is again a wow factor.

Businesses across industry lines have become highly competitive. The advancement of technology has paved way for the integration of latest gadgets, applications, software into business philosophies. Having an online presence has become an indispensable part of businesses today. Having said that we mean, organizations are basking in the glory of ever-evolving technology. An online presence is important to expand reach, penetrate deep into the markers, customer satisfaction, establish uninterrupted connectivity with customers, and more importantly evolve and innovate.