The Client
Our Client is the country’s largest passenger car exporter and the second-largest automobile manufacturer in India. It is wholly owned subsidiary of South Korean Automobile manufacturer that makes approx. 600,000 units per annum in India. It is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. It has been the number one exporter of passenger cars of the country for the eighth year in a row and currently export cars to 120 countries across EMEA, Africa, Latin America, Asia and Australia.
Our Client currently has 388 strong dealer network and over 1000 strong service points across India.

The Challenge
Our Client sells thousands of vehicle annually in India. It presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro, i10, eon and the i20, the A3 segment includes the Accent and the fluidic Verna and the fluidic Elantra, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.

The company wanted to give in-pocket store with 360-degree view and information about all vehicle variants to its prospective buyers. through a Mobile App. The company wanted to develop a virtual showroom with exclusive information about its Latest Car Model so that users show it their family and friends for opinions and thus the sales cycle could be reduced.

The Solution
Binary Semantics developed an Android App where users can discover their favorite car model in an elegant and intuitive 360 degree view. The Hotspots on 360-degree view guide users about important and innovative features of the car. Your “What’s In It For Me” (WIFM) factor is also creatively addressed through brief Feature description, which tells you the benefit of a particular feature.

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