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Supply Chain Optimization

The Client

Our client is one of the leading player in Indian Cement Industry with total cement manufacturing capacity of 13.5 Million Tones Per Annum. It sells cement in Indian Market by 3 different brand names:

  • Shree Ultra
  • Bangur
  • Rockstrong

It has 7 cement manufacturing plants operating located in various parts of northern India including Beawar, Ras, Khushkhera, Jobner (Jaipur) and Suratgarh in Rajasthan and Laksar (Roorkee) in Uttarakhand.

The Challenge

Because of its pan India presence through network of distributors, our client was facing challenges in optimizing the Supply chain. It has manufacturing plants where from finished product are transported to the distributors using the road and rail transportation mediums.

Given the transportation cost associated with road and rail medium, our client was facing challenges in deciding monthly transportation volume to be transported via two modes so as to minimize the total transportation cost keeping in mind both the capacity and demand constraints.


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