The Making Of Informative's Knowledge Engine
Informative.com based in California USA with a client list, which includes heavyweights like Proctor & Gamble, LEGO, NBC, Pfizer, Amazon.com, Bank of America, Microsoft, and Time-Warner, Informative.com is a world leader in online marketing campaign solutions.
Online surveys as brand building campaign forms a major part of our customer Informative’s services offerings. They urgently needed to revamp their online survey making process, which required several question types management, and a complete redesign of survey server to meet the response time as well as serving requirements.
This major system revamp brought along a major challenge of conceptualization of the software (Engine) to be state.
Rich media integration, aggressive timeline, stringent performance criterion, and setting-up of the test environment to simulate business test cases were some of the other key challenges involved in the project.
Informative’s Knowledge Engine [IKE] was conceptualized, designed and developed on robust Microsoft framework using technologies such as: VC++, ASP 3.0, VB and SQL Server 2000 etc. The engine was designed to facilitate the overall campaign management process, which included following phases:
- Creation of surveys
- Popup invites
- Managing questions and surveys as libraries
- Testing surveys
- Managing mailing lists
- Mass mailing invites
- Setting-up surveys on websites
- On-line monitoring of campaigns
- Analyzing results and reports
While designing the system particular attention was given on automated questionnaire creation. The Knowledge Engine supports 11 question types, which are supported by well-designed user interface, where user can design, define and store any kind of rich media supported survey.
The next generation online survey builder IKE has transformed the Informative’s business process, by cutting cost and time.