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Maruti's Automobile Finance System

The Company

Maruti Udyog Limited (MUL) is a leading car manufacturing company in India; with popular brands like Maruti 800, Zen, Esteem, Swift, and Baleno under its wing they are enjoying the market leader position since last two decades. But today, global automobile industry scenario has changed manifolds and Indian market is attracting many international auto giants. This has presented a stiff challenge of staying ahead of competitors to MUL.

Maruti Finance is one of the premium services offered by MUL to tackle this challenge. It offers competitive financing deals to its customers with the help of a strong dealer and alliance consortium.

The Challenge

The challenge was to track the business movement of sales and finance at the distributor and alliance levels and ensure that business critical data were readily available across the network.

The Solution

In its constant endeavor to keep the financing system agile, the MUL management identified the need to leverage the potential of Internet based enterprise e-commerce applications.

Our long association with MUL made us the obvious choice. And, Binary Semantics Ltd. was invited to create a B2B application portal that could be accessed across the network and facilitated the overall financing process.

The solution provided by Binary integrated SQL Server 2000 at the back end with ASP forming the front end on robust Microsoft architecture. Since the system was to be used across the country data security was given prime importance and it was deployed on the virtual private network.

In This Section

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