Data Analytics (Data Mining & Warehousing)
Immense use of internet makes vast amount of data get accumulated in the databases wherein deriving useful insights to create patterns becomes a challenge. Binary Semantics’ Data Analytics services help clients to extract valuable insights from their historical data in order to help them in making better business decisions to disprove or verify existing models or theories.
Following an interdisciplinary approach, we incorporate techniques from database management, pattern recognition and statistics in our work. The challenge of digging knowledge from data pulls upon research in statistics, databases, pattern recognition, machine learning, data visualization, optimization and high-performance computing to deliver radical business intelligence. We extract maximum insight & value from your data to deliver you understandable & actionable findings.
Binary Semantics has been at the forefront in applying classic and proprietary analytical techniques to customer data with clear business goals in mind. Our intelligent analysis for our clients’ customer and prospect data enables them to accurately judge customer behavior, perceptions in order to standout against the competition.
Our Data Analytics services prove to be fairly useful in the following business activities:
- Direct marketing - Identify which prospects should be included in a mailing list to obtain the highest response rate.
- Interactive marketing - Predict what each individual accessing your website is most likely interested in seeing.
- Market segmentation - Identify the common characteristics of customers who buy the same products from your company.
- Customer churn - Predict which customers are likely to leave your company and move to a competitor.
- Market basket analysis - Understand what products or services are commonly purchased together; e.g. Body Wash & Fairness Cream.
- Trend analysis - Understand the between a particular typical customer this month and last.
- Fraud detection - Identify which transactions are most likely to be fraudulent.
Binary Semantics provide a complete package of Data Mining, Data Warehousing & Database Administration Services.