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Pay Per Click Management

Pay Per Click (PPC) or Cost Per Click (CPC) is an advertising technique used on web sites and search engines. It allows you to place your targeted keywords for your website to appear on top of the search result list when any relevant search is performed. These advertisements are usually text ads and appear under sponsored links heading. When a site visitors clicks on the advertisement, the advertiser is charged with a small sum of money.

PPC search engine facilitates you to list your site at the top of the search engine results with maximum visibility. The higher your bid for a particular keyword, higher your site appears in the search results. You pay only when a visitor clicks on your text ad and connects to your site. PPC search engines incorporate paid listings to ensure any given search produces sufficient results. Most of the PPC search engines list the bid price in the results pages.

There are several contributing factors that make PPC campaign a complex task:

Why Binary Semantics Pay Per Click?
At Binary Semantics, we are well equipped to manage your pay per click keywords. Our reports are web based so that clients can have full access to all data in real-time environment. The reports quantitatively show number of visitors coming from which engines. Our primary job is to help our clients identify and eliminate unwanted keywords, and to monopolize keywords that are profitable.

Another benefit of Binary Semantics pay per click management service is the ability to embed a small script on the web pages that tracks every incoming click and provides detailed analytical behavior on visitors. In an effort to provide unparalleled service, part of our PPC consulting includes a “last mile” effort where we customize ROI reports based on your organization's unique definition of a conversion. At this level of research, Binary Semantics unlocks market potentials that are invisible to your competitors who rely primarily on human observations and web logs for their pay per click management and positioning intelligence.

Our other search engine marketing services include:

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